Music is The Answer. What is your Question?
At Artiste First Curation, we aim to blend brand identity with timeless music, creating a unique and dynamic fusion.
We want to create experiences that connect with people worldwide, going beyond the usual partnerships.
Online consumers in India have deep interest in music
Streams are played monthly on leading streaming platforms
Increase in brand recall happens through Music Branding
Music makes brands timeless
Tribute to M.S. Dhoni #IPLOnStar
Vaa Thala - "Vaa Thala" is a heartfelt tribute to MS Dhoni's farewell, celebrating his reign as the cricket king despite not being from Chennai.With chants of "Innaa Thala, Okay Thala," the song highlights Dhoni's leadership and legacy, cherished by fans as "Thala."It reflects on his journey and the bond he shares with Chennai, bidding a fond farewell and expressing gratitude for the memories he's created.
“The new sonic identity and brand anthem marks a significant step in connecting with our new age customers through the universal language of music.”
Rajesh Jejurikar
Executive Director & CEO Auto & Farm Sectors,
Mahindra & Mahindra Ltd.
Viral Kohli - Ready To Rule #IPLOnStar
Kohli Kohling’ is a song that expresses the deep emotion with equal energy. It’s not just a phrase; it’s a CHANT, a powerful statement that we are building. We celebrate the spirit and enthusiasm of VIRAT KOHLI through Kohli Kohling.
“The question was how do we express it (make a meaningful difference in people’s lives) ? Not as a campaign, but by creating pop culture by collaborating with four people who made it by doing things their way. Their stories were told in what is one of the greatest mediums for telling personal stories, hip-hop.”
Bobby Pawar
Chairman & Chief Creative Officer,
Havas Group India
Let us be your music partner and be heard loud & clear !
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Our commitment to innovative sonic branding and tailored music narratives isn't just about creating a sound—it's about staying on the pulse of pop culture. By blending the latest trends and cultural references, we not only ensure brand recognition but also attract and resonate with the influential Gen Z and Millennial audience, creating lasting connections and driving brand loyalty. At Artiste First, we don't just curate music; we craft experiences that stand the test of time.
Get in TouchWhat can we do for you?
Musical IP
Create a Musical IP in sync with your brandethos e.g. Coke Studio
Musical Property
Create Involved Musical property and takeit to grass root level consumers e.g. PaytmKaro
Make Music Your Brand Pillar
Integrate music deeply into your brand identity, values, and mission. Keep all your communications wrapped in music e.g. HDFC Bank
STRATEGIC COLLAB
Strategic Ideation & Execution with 360 degree approach.
End-to-end music solutions, not just content creation. Its Curation to Distribution across Media.
Unparalleled access to both rising stars & established artists.
Expert talent pairing for authentic brand-artist connections.
Deeper strategic partnership to cater long term brand goal.
TACTICAL APPRORACHES
For quick and short term Brand Goal/Communication
Jingles & Sonic Logos
Short, catchy tunes or melodies that serveas quick brand identifiers.
Brand Integration in Song / Music Videos
Subtle impactful placement in a fullfledged music video
Music Video Commercial
Original music videos that promote your brand and tell your story in a creative and engaging way.
Let's talk
Articles
The Power of Music in Indian Sports Branding
Discover how music collaborations are transforming Indian sports branding, amplifying brand anthems, and enhancing audience engagement through strategic music curation.
Unlocking Brand Potential: A Guide to Music Curation & Licensing
Discover how music licensing and curation can elevate your brand's identity. Learn about copyright law, rights management, and the role of music ad agencies.
Music in Branding: The Impact of Music Experiences
Explore the profound influence of music in branding. From emotional connections to strategic curation, discover how brands create lasting impressions through music experiences.
Unlocking Success: The Harmonious Impact of Music in Marketing
Discover the transformative power of music in marketing. Explore how it shapes brand identity, fuels successful campaigns, and why partnering with a music agency is the key to marketing resonance.
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